AXIONARI
Pre-Seed · 2026

Every guest
remembered.

Axionari turns customer conversations into persistent memory that understands, acts, and learns.

Pre-Seed · Raising $650K
18 months · Commercial proof
01 · The problem

Businesses record transactions.
They lose conversations.

They know — what happened.
POS
Reservations
CRM
PMS
Payments
They lose — why.
Preferences · Intent · Requests · Friction · Opportunities
“It’s our anniversary.”
“We loved the room last time.”
“Do you have somewhere quieter?”
The richest customer data disappears the moment the conversation ends.
02 · The insight

What if every conversation made the business smarter?

ListenConversation enters.
UnderstandWho · context · intent.
ActRecommends · reserves · orders.
LearnThe outcome returns.
Axionari intelligence
Memory compounds
Models change. Permitted memory and measured outcomes can compound. The advantage is earned through useful, reliable customer workflows.
03 The wedge · Restaurant Companion

Start with restaurants. Just say what you want.

“Dinner for four. Nothing too heavy. One vegetarian. And somewhere outside around 8.”

4 guestsLight dinner1 vegetarianOutdoor8 PM
Recommendation ✓Reservation ✓

Restaurant Companion is the wedge. What compounds is the company.

Guest journey
Discover · Book · Arrive · Stay · Depart · Return
L1
Guest-facing
Booking · Messaging · Digital key · Loyalty
L2
Systems of record
PMS · POS · CRS · CRM · Payments
L3–4
Axionari
Guest memory · Intent · Coordination · Revenue
L6
Restaurant Companion · product built
See it work

Watch a Companion host a guest.

A guided product demonstration, recorded from the interface. Sample property and guest data.

Every surface

Hotel Companion. Every screen in the guest’s world.

Restaurant Companion is built. Hotel Companion is approximately 95% developed. Two products, one platform direction.

MARAZUL.COM/BOOK 0% COMMISSION
Ocean-View Suite
$250 · night — $71 less than the OTA
Private terrace · 2 nights left in March
Book direct
LAPTOP & WEB · BOOKS BEFORE THEY ARRIVE
MARAZUL
Best cenote near here?
Cenote Oxman
Rope swing · glass-clear blue
Book a taxi Directions
LISTENING — JUST KEEP TALKING
IN-ROOM TABLET · THE ANSWER IS A PICTURE
MARAZUL
Best spot for sunset cocktails?
IN TOWN · GOLDEN HOUR 6:48
Cielo Rooftop
a mezcal list the hotel bar can’t match
Leave by 6:15 for the light — back in time for your 8:00 table.
Taxi at 6:15 More spots
Ask anything… ↑
SMARTPHONE · CONCIERGE THAT BOOKS
20 min
SPA IXCHEL
WATCH
GOOD AFTERNOON · SUITE 214
Welcome, Maya
Your terrace faces the sunset · golden hour 6:48
IN-ROOM DISPLAY · GREETS ON ARRIVAL
VOICE ONLY · DESCRIBED ALOUD

Five screens. One intended experience. Continuity, by design.

Hospitality remembers.
Technology should too.

03B The operating layer

The guest experience creates the signal. The operating layer turns it into accountable action.

Copilots propose revenue opportunities from permitted guest context. Companion Control governs approval and execution. The goal: more revenue for customers, with measurable outcomes.

01 · GUEST SURFACECONSENTED SIGNALS
“Terrace if possible. One vegetarian.”
Perfect. I have taken that into account.
TERRACEVEGETARIAN8 PM

A restaurant-branded Companion makes the conversation useful without asking the guest for an account or an extra flow.

02 · IDENTITY LAYERCONTINUITY
AX
ANONYMOUS→KNOWN→VERIFIED

Context is strengthened only when the guest gives it naturally.

PERMISSIONED · CONFIDENCE-BASED · SAFE MATCHING
03 · COMPANION CONTROLPILOT GATE
WHAT CHANGEDREVIEW

An opportunity is detected. The operator sees the evidence before it acts.

PROPOSED ACTION

Test a contextual pairing for eligible orders.

REQUIRES APPROVAL
CONTROL / TREATMENT · REVERSIBLE
BUILT TODAYIdentity, operator workspaces and controlled-action foundations. Integrated execution is a pilot acceptance gate.
WHAT CAN COMPOUNDTrusted workflows, permitted context and proven customer outcomes can build defensibility. Pilots must prove the value.
04 Why now

This wasn’t possible three years ago.

Four technologies crossed the threshold.

01ConversationNatural voice interfaces now work.
02ReasoningModels can understand context and intent.
03ActionAI can interact with operational systems.
04MemoryEvery interaction can become persistent intelligence.

Conversation is becoming an interface to the physical world.

05 · The platform

One memory layer.
Multiple Companions.

Restaurant Companion is built. Hotel Companion is approximately 95% developed. Both advance a common identity, governance and learning architecture.

The platformCompanion OS
Conversation intelligenceIdentity & persistent contextGoverned business knowledgeStaff-approved actionsOutcome learning
● Now
Restaurants
Restaurant Companion, built
◐ Next
Hotels
Hotel Companion, ≈95% developed
→ Later
Resorts · Cruises · Clubs
The same layer, new venues
◇ Horizon
Every enterprise
A live model of its own reality
Two products to prove. Separate implementations today, one platform direction. More verticals later.

The opportunity is operational. We have relationships to prove it.

06 Why us · where we sit

Not replacing the system of record. The layer it never had.

The layer · Axionari
One guest, remembered across every venue.
Sits above the systems of record
HotelsSystem of record · PMS
DuveCanaryChatlynHiJiffySmartness
RestaurantsSystem of record · POS
ToastParrotFudoHostie
SevenRoomsThe cross-venue reference — acquired by DoorDash in 2025.
Go-to-market · order, not strategy

Restaurants lead the immediate pipeline — Restaurant Companion is built. Hotels advance in parallel as Hotel Companion, approximately 95% developed, reaches pilot readiness.

What stops the PMS or POS? Nothing — one property type, one system of record.

Qualitative positioning; capabilities overlap. Axionari must prove the value of a governed layer across restaurants and hotels.
07 Go-to-market

Land. Prove. Expand.

LAND — nowRestaurants first. Boutique hotels alongside.
PROVEPaid pilots → measured outcomes → standard subscriptions.
EXPANDMore locations, paid Copilots and increasingly self-service onboarding.
1 location → group → portfolio → platform Annual SaaS — per location → multi-location → enterprise.

242 potential locations: 205 restaurants and 37 hotels across 11 groups. Closest: Eureka Restaurant Group and Grupo Carolo. Hotel conversations: Ahau Tulum and Namron; founder access at Grupo Habita. Relationships, not contracted revenue.

Access gets us in the room. Product quality earns the pilot.

The team

Operators with access. Engineering with depth.

Operators who open the doors — with the systems, capital and engineering to deliver behind them.

Eduardo Vertiz
Eduardo Vertiz
Founder & CEO
Mexico City
Created Axionari’s vision and product
25+ years in technology and hospitality
Omar Rosario
Omar Rosario
Enterprise strategy & partnerships
Miami
20+ years in hospitality and luxury
Leads enterprise partnerships and growth
Luis Sierra
Luis Sierra
Implementation & AI integration
New York
25+ years in finance and technology
Strategic investor and fundraising support
Yadir Sánchez
Yadir Sánchez-Cuevas
Partnerships & capital formation
Monterrey
20+ years in enterprise technology
Builds partnerships and supports fundraising
Andrés Dapena
Andrés Dapena
AI engineering & architecture
Medellín
Leads secure, scalable AI infrastructure
Software architecture and cybersecurity
Juan Pablo Rojas
Juan Pablo Rojas
Projects & strategic partnerships
Medellín
Coordinates partnerships and deployments
Financial services and enterprise markets
Fractional CFO
Gonzalo Fernández Castilla · ITAM · Evercore · HSBC
Full-time hires activate after funding, with dedicated engineering, delivery and finance ownership.
Selected team experience · not Axionari customer endorsements
GoogleCoca-ColaNetflixMetaDreamWorksAdForceNFLFIFAThe OscarsNBAAdSmartLatin GrammysAB InBevSony MusicNetFuerzaNational GeographicHavasAlcaldía de MedellínNCAAMTVWinfireOctive TechnologyMinTICDiscoveryStarzPlayNissanCMGiCámara de Comercio de MedellínSummitArt With Me2Can Media
08 The round
$650K
18 months to turn two products into commercial proof.
TODAYBuilt / near-ready products
THE MILESTONEPaid conversion & retention
NEXT ROUNDSeed · Scale
M1–3Paid pilot launches and customer acceptance.
M4–6M6: 2 restaurant locations + 1 hotel recurring.
M7–9Measure margins; make onboarding repeatable.
M10–12M12: 17 restaurant locations + 5 hotels.
M13–18M18: 53 restaurant locations + 8 hotels.
Next-round milestone
Paying customers. Retained revenue. Measured outcomes. Evidence strong enough to expand.
Modeled milestones, not achieved results. The 18-month plan starts after full funding.
09 Financial projections

Recurring revenue approaches the cost to operate.

Restaurant Companion + Hotel Companion. An 18-month plan, with staged hiring and recurring delivery costs included.

18-month recurring revenue by product and full recurring costModeled monthly subscriptions shown separately for Restaurant Companion and Hotel Companion. Month 18: Restaurant Companion USD 31,543; Hotel Companion USD 6,829; total USD 38,373; full recurring cost USD 34,508. Targets, not achieved results.$0K$10K$20K$30K$40KM1M3M6M9M12M15M18$38.4K total$31.5K RC$6.8K HC
Restaurant Companion MRRHotel Companion MRRTotal MRRFull recurring cost
$38.4K
Month 18 recurring revenue
$34.5K
Month 18 full recurring cost
$3.9K
Month 18 recurring contribution
USD, rounded. Modeled, not achieved. Assumes pilot conversion, standard pricing, same-month collection and no post-conversion churn in the base case. Recurring contribution excludes tax, setup, pilot activity and episodic spending; it is not net profit.
10 Terms & use of funds

$650,000 · 18 months. Capital to prove both products and earn repeatable expansion.

Use of funds
Team and execution
$422,000
64.9%
Product and commercial delivery
$43,139
6.6%
Formation and customer-triggered security
$80,000
12.3%
Vendor usage and liquidity reserve
$104,861
16.1%
Hiring is staged. Enterprise security spending is customer-triggered. Unused liquidity remains in reserve.
RoundPre-seed · USD 650,000
InstrumentProposed SAFE
Runway plan18 months after full funding
StructureDelaware holding + Mexico operations, in formation

Every conversation should make the business smarter.

Every business has systems of record. Axionari is building the system that remembers what those systems never could.

Every guest remembered. Every opportunity understood. Every interaction learned from.

Eduardo Vertiz
Founder & Chief Executive · Axionari
AXIONARI
APPENDIX

The investment narrative ends here. Supporting detail follows: formation, governance, pricing and unit economics, market context, voice timing, pipeline and team.

APPENDIX ACorporate structure

One company direction. Two initial operating markets.

HoldingPlanned Delaware holding company · capital, IP and US contracting
Operations · USDirect under the planned holding company
Operations · MexicoPlanned Mexican operating subsidiary · local contracting and delivery
Cap tableFormation documents, vesting and IP assignments to be completed
ReportingMonthly financial close · cash forecast · quarterly investor reporting
Why it matters
The planned structure separates capital and IP ownership from local operations while keeping contracting and reporting legible for institutional investors.
APPENDIX B · Identity, governance & architecture

We are building the governed operating layer.

Human conversation
AXIONARI
UNDERSTAND → REMEMBER
PROPOSE → APPROVE → LEARN
Orders
Reservations
CRM
Operations
Models and providers change. Permitted guest context, governed actions and measured outcomes can compound. Companion Control governs approval and execution; Copilots surface revenue opportunities for operators.
APPENDIX CPricing & unit economics

Accessible pilots. Sustainable economics on conversion.

Offer · monthly USDMexicoUnited States
Restaurant Companion
Founding pilot / standard
$194 / $544$299 / $798
Hotel Companion
Pilot up to 30 rooms / standard core
$272 / $494$499 / $999
Hotel Copilot
Included for founding partners; add-on later
$217$499
Included voice
Pooled allowance; metered overage
RC 1,500 minHC 300 min
Launch pricing shown in USD. Tablets are optional and would be financed by a third party; Axionari does not hold lease receivables.
01
Digital first. Mobile, QR and web avoid a hardware barrier.
02
Voice is bounded. No unlimited use; overages and alerts protect margin.
03
Post-pilot pricing. Validation converts to sustainable standard rates.
Modeled unit economics · not measured
73.5%
RC gross margin
77.1%
HC + Copilot gross margin
8.7× / 3.8×
LTV / CAC · RC / HC
Modeled: RC CAC $2,610 and 3.0-month payback; HC CAC $3,705 and 6.8-month payback. Assumptions to validate with paid cohorts.
APPENDIX DMarket context

The category just spent $712.6 million — and skipped the layer it says it needs.

Where the money went · last 12 months
Property management systems
$408.1M
AI-led guest experience
$152.6M
Tech-enabled operators
$151.9M
Latin American operating layers
$0
"Unify your guest data in one place before doing anything else."
David Mezuman · CEO, Duve · Forbes, 2026
"Most hoteliers are trapped in silos, each system hoarding its own partial truth."
Tata Crocombe · hotel owner · via PhocusWire
"Managers are spending hours fighting with technology instead of doing what they love — serving guests."
Nicola Longfield · Access Hospitality · Hospitality Net
Abode Worldwide Hospitality Tech Investment Index 2026 — three categories of 40 companies, Apr 2025–Mar 2026
Adjacent · restaurant labor productivity
+15%
U.S. restaurant labor productivity, after nearly 30 years of stagnation — accelerated by pandemic-forced automation.
Goolsbee, Syverson, Goldgof & Tatarka (academic study); cited in The Economist, 30 Jul 2026.
APPENDIX ECategory timing — the market

The next interface isn't a screen. It's a voice.

$47.5B
Global voice-AI-agent market forecast for 2034 — from $2.4B in 2024; 34.8% annual growth projected by Market.us.
40%
of enterprise applications forecast to include task-specific AI agents by end-2026 — versus under 5% in 2025.
Market.us · Gartner, August 2025 · category forecasts, not Axionari adoption
IdleListeningThinkingSpeaking

Axionari is voice-first and evidence-driven. Voice Lab is approximately 95% built to compare latency, quality, task success and cost. It improves internal release decisions today; commercialization is a future option, not base-plan revenue.

APPENDIX FPipeline & access — conversations, not contracts
242
Eleven target groups. 205 restaurant and 37 hotel locations. Restaurants are the closest opportunities; hotel conversations run in parallel. Relationships, not contracted revenue.
$0 Subscription revenue to date. No free pilots — every deployment is paid.
Eureka Restaurant Group Restaurants · US
37
Grupo Carolo Restaurants · Mexico
22
Cinbersol Restaurants · Mexico
50
Grupo Hunan Restaurants · Mexico
30
Fishers Restaurants · Mexico
25
Namron Hospitality Boutique hotels · Mexico
18
Grupo Pangea Restaurants · Mexico
16
Archipiélago Restaurants · Mexico
15
Grupo Habita Design hotels · Mexico
15
Walther Meyenberg Restaurants · Mexico
10
Ahau Collection Resorts · Mexico
4
205 restaurants · 37 hotels · closest restaurant leads: Eureka Restaurant Group and Grupo Carolo · hotel conversations: Ahau Tulum and Namron · founder access at Grupo Habita
From executive conversations
"You can't beat Uber or DoorDash at their own game — but own the guest relationship, and the margin comes back to us."
Guillermo Mascareñas · CIO, Grupo Carolo · 19 Jun 2026
"Could you build a demo like Blanco Castelar's — but for Eureka? That's our big business."
Guillermo Mascareñas · CIO, Grupo Carolo · 19 Jun 2026
Pipeline · September 2026 — founder-reported executive relationships, not signed contracts, deployment commitments or a probability-weighted forecast.
APPENDIX GFull team biographies
Eduardo Vertiz Founder & CEO Mexico City

Founder of Axionari and creator of its organizational-intelligence vision. 25+ years across technology, hospitality and entertainment. Leads company strategy, product direction, enterprise selling and capital formation.

Omar Rosario Co-Founder · Enterprise Strategy & Business Development Miami

Entrepreneur and enterprise operator with 20+ years across hospitality, luxury experiences and the world's largest live events and brands. Leads enterprise partnerships, strategic growth and international business development.

Luis Sierra Founding Partner · Capital & AI Systems New York

25+ years across financial services, enterprise technology and systems implementation. RPI engineer (BS/MS, with honors) and founder of Manova Capital. Leads implementation strategy and enterprise AI integration for secure deployment, and supports fundraising through his experience and relationships.

Yadir Sánchez-Cuevas Founding Partner · Data & Capital Monterrey

20+ years spanning technology consulting, enterprise software and knowledge management. A leader in big data, business intelligence and machine learning. Focuses on strategic partnerships and capital formation.

Andrés Dapena AI Engineering & Platform Architecture Medellín

Software architect with 18+ years and a master's in computer security, and a university professor of ethical hacking and forensics. Ships production AI on Python and FastAPI — LLM reasoning wired into WhatsApp and the systems a business already runs — and has led mission-critical platforms end to end.

Juan Pablo Rojas Founding Partner · Projects & Partnerships Medellín

5+ years across finance, technology and commercial roles — administering liquidity-risk systems and directing nationwide credit agreements at Banco Itaú's employee fund, then leading commercial strategy at a blockchain venture. Business administrator (Universidad Pontificia Bolivariana) with Scrum and blockchain/Web3 training; at Axionari leads projects and partnerships.

Gonzalo Fernández CastillaFractional CFOMexico City

30+ years across equity research and corporate banking in Mexico and Latin America. ITAM; Evercore and HSBC experience. Planned ownership: financial close, cash visibility, model discipline and investor reporting.